Tips for Marketing Your Business Effectively as a Senior Entrepreneur

As a senior entrepreneur, you deserve a round of applause. You've got your business up and running, but you may have some questions, especially about marketing your business using the most up-to-date methods. Read on for a few tips from KISR 97.3 FM, part of the Baker Media family of radio stations.

Work with Baker Media

One of your first calls should be to Baker Media Marketing Professionals. Our experts can help grow your business in so many ways beyond radio commercials. Radio commercials are the bread and butter of any business advertising plan since it is the last medium to expose your business at the point of purchase via car radios where most listenership takes place. Through our extensive experience with digital marketing and our network of partners, we can assist any business with social media business pages and accounts and launch those pages and accounts from our own well established and heavily followed social media platforms. We can assist with web design through our local partners including mobile friendly web designs and launch those sites from our own well established platforms.

Our professionals are all well versed in complementary media purchases, such as solid recommendations for tv, billboard, print, direct mail and other media platforms including other radio station groups that would be beneficial to specific business and services.

Our in house graphic design can generate high quality logos, business and service graphics for social media platforms, and more.

Know Your Options

As you can see from Baker Media’s wide variety of offerings, marketing has come a long way in the past few decades. Advertising in the newspaper, on the radio, or on television has been joined by new techniques that involve technology and lots of it. As you consider your marketing plan, you will certainly want to develop an appealing website, for instance. Make sure that your website is easy to read and navigate. Place the most important information at the top of the page and create multiple pages for different products and services.

Also, put your contact information in a prominent location so potential customers can reach out to you with questions. You'll also want to add a way for people to order online if this applies to your business, and this will mean incorporating a way to accept payments. Since most people use mobile devices these days, pay attention to how your website appears on a small screen, too.

Even if you don't use social media all that much personally, you should take advantage of it for your business. Create pages on several social media platforms, and use them to introduce your business, promote your products or services, advertise sales and special events, and develop a set of followers and reviews.

Other important marketing options include, but are definitely not limited to, old-fashioned word of mouth and networking efforts, promotional campaigns with coupons, free trials, and customer rewards, and partnerships with other businesses for cross-promotion.

Find Your Tools

As you develop your business' marketing plan, you'll also need to find tools to help you implement it. Thankfully, there are plenty of low-cost and even free options these days, so you can get the job done without spending a lot of money. Your business can, for instance, make good use of open-source word processors and photo editors. If your marketing team is collaborating on a large project with an overflow of documents, you can use a PDF merging tool to get all your documents into one file, order them properly, and share them easily.

Keep Learning

You can learn more about marketing strategies by returning to school and earning your MBA. You will also gain critical knowledge and skills in accounting, research, strategic planning, statistics, and much more. There are many online programs these days that allow you to attend classes from the comfort of your home and work at your own pace so you can keep up with running your business and enjoying your family.

Embrace Change

Finally, part of good marketing is knowing when to change your marketing plan. Look for early signs of slacking sales, and shift your marketing methods and strategies to combat the downturn. Your flexibility will help your business prosper in new ways.

Market Smartly

By knowing your options, finding tools, learning continuously, and embracing change when you need to, you can give your business a boost as you market smartly.